作　　者： ;

机构地区： 湖南工艺美术职业学院

出　　处： 《艺术与设计（理论版）》 2008年第12期42-43,共2页

摘　　要： 随着社会的进步与发展,商品包装已渗透到人们生活的各个领域。人们消费意识和审美意识不断提高的普遍性,给包装设计师提出了更高的要求。本文就商品包装的图形、色彩、文字等视觉语言要素设计,如何做到整体性、统一性及和谐美,进行了全面的分析与论述。结论:只有遵循形式美法则规律,保持统一的和谐整体关系,才能达到对包装设计的视觉语言更完美有效地表达。 Along with society's progress and the development,the protective mark seeped each domain which lives to the people.The people expend the universality which consciousness and the esthetic consciousness enhance unceasingly,set a higher request for the packing designer.Does this article on visual language essential factor designs and so on protective mark's graph,color,writing,how achieve the integrity,the unity and with graceful and friendly,has carried on the comprehensive analysis and the elaboration.Conclusion:Only then follows the beauty of form principle rule,maintains the unification the harmonious whole relations,can achieve to the packing design visual language expresses effectively perfectly.

关 键 词： 包装 视觉要素 设计表达 整体统一性

领　　域： [艺术]