作　　者： ;

机构地区： 广东行政职业学院

出　　处： 《北京城市学院学报》 2015年第5期46-49,56,共5页

摘　　要： 大数据时代机遇与挑战并存,这严峻考验着广东高职院校网络舆情应对能力。在大数据时代,广东高职院校应从多角度思考提升网络舆情应对能力,其策略包括:树立网络舆情应对的大数据战略思维、完善大数据网络舆情应对机制、强化网络舆情应对的大数据技术支撑、提高大数据网络舆情队伍的建设水平和建立健全大数据网络舆情应对的制度体系。 The Age of Big Data is an age full of both opportunities and challenges,which gravely tests the network public opinion coping ability of Guangdong-based Higher Vocational Colleges.In the age of big data,Guangdong-based Higher Vocational Colleges should promote network public opinion coping ability from different angles,and the strategies include：to establish the strategic thinking for dealing with network public opinions,to improve the network public opinion coping mechanism,to strengthen the technology support for dealing with the network public opinions in the Age of Big Data,to improve the building level of the network public opinion team,to establish the policy system for dealing with the network public opinions.

关 键 词： 大数据 广东高职院校 网络舆情 应对能力 提升策略

领　　域： [经济管理]