作　　者： ; ;

机构地区： 嘉应学院经济与管理学院

出　　处： 《企业经济》 2015年第7期84-87,共4页

摘　　要： 客商精神是从客家文化中衍生出来的经商价值理念,诚信、行善、团结、创新等是客商始终贯彻的伦理道德和价值取向,也是客商经营企业习得相适应经营能力的关键所在。经营百年不倒的张裕公司,正是传承了其创办人著名客商张弼士所秉承的客商价值观,并且将此文化价值观作为企业经商之道的基本动力,长期坚持并形成了强大的核心竞争力,从而成功打造了"百年张裕、传奇品质"的品牌形象,实现了企业可持续发展。在现代商业社会,需要坚持并传承客商经营价值观,严守商业伦理道德作为不变的法则,只有这样,企业才能够可持续发展并且日益强大。 The Hakka merchants＇ spirit is the business concept of value derived from the Hakka culture. Honesty, charity, unity, in- novation and other ideas are the ethics and value orientation of the merchants, which are also the key for the business en- terprise to adapt to the management ability. A- hundred- year Zhangyu company inherits the Hakka merchants＇ value which is favored by its founder Zhang Bishi - a famous Hakka merchant, puts the cultural value as the basic driving force of enterprise business, insists for a long time and forms a strong core competitiveness, finally building the brand image of ＂a - hundred - year Zhangyu with legendary quality＂ and realizing the sustainable development of enterprise. In modern commercial society, we need to adhere to and inherit the Hakka merchants＇ business values, keep business ethics as im- mutable law. 0nly in this way can the enterprise obtain sustainable development and become more powerful.

关 键 词： 客商精神 价值观 经营能力 共生

领　　域： [经济管理] [经济管理]