作　　者： ; ; ;

机构地区： 清华大学新闻与传播学院

出　　处： 《国际新闻界》 2014年第5期104-119,共16页

摘　　要： 随着新媒体的发展、媒介市场化的冲击、受众多元信息需求的出现,在传统意义上作为意识形态工具并代表官方话语的党报,开始调整功能定位,通过媒介融合策略寻求与民间话语的沟通。本文利用框架分析方法,通过对人民日报的三个媒体平台——《人民日报》、人民网以及人民日报微博核电议题报道的考察,探究传统党报如何通过平台融合寻求官方话语空间的突破、与民间话语空间产生交叠,并实现官方话语分化与媒介平台融合之间的平衡。 With the development of new media, the impact of the media marketilization, and the information needs of increasingly diverse audiences, party newspapers,traditionally functioning as tool of ideology and official discourse, have started to adjust themselves to integrate popular discourse through media convergence. Through framing analysis of report on nuclear power issues across three media platforms of People＇s Daily - People＇s Daily, People.com.cn, and microblog accounts affiliated with People＇s Daily, this study explores the process in which the official party newspaper breaks through official discourse and partially overlaps with popular discourse space, as well as achieving a balance between internal discourse differentiation and media convergence.

关 键 词： 双重话语空间 媒介融合 党报改革 框架分析

领　　域： [文化科学]