作　　者： ; ; ; ;

机构地区： 南京工业职业技术学院

出　　处： 《旅游学刊》 2014年第3期73-83,共11页

摘　　要： 基于城市记忆的视角,文章选取南京夫子庙秦淮风光带作为典型个案,通过问卷调查和深度访谈,采用数理统计和结构方程模型,实证分析文化旅游地游后感知维度分异特征和机理。结果表明:主客双方对物质要素的游后感知维度呈现相似性递减特征,究其原因,城市化进程中的现代元素有机融入、建筑景观的价值弥足珍贵、自我"造血"和外来"补给"功能的匮乏以及单一静态的陈列展示方式都是其主导因素。但是,对非物质要素的游后感知维度存在层级差异,而非遗传承载体和方式的弱化、地方传统美食颇具特色、经济利益驱动下的文化涵化进程加快以及街巷生活环境遭受"挤压"和"形变"都是其主导诱因。尊重历史,传承记忆,文化旅游地的城市记忆功能保护和传承,任重而道远。 Drawing on urban memory perspectives,this paper presents an empirical analysis of the different characteristics and dimensions of a representative cultural tourism destination,the Confucius Temple in the Qinhuai River Scenic Area of Nanjing,as it is perceived by hosts and guests,and the mechanisms of their impact. The study was carried out using questionnaires,and in-depth interviews, and the data was statistically analyzed with the aid of a structural equation model. We were able to obtain several results from this study,which were as follows. Perceptions of hosts as well as guests were congruent regarding the material dimensions of the destination in the following descending order: living and leisure facilities; the historical architecture and landscape; traditional gourmet shops; and the remains of the former residence. There were four main factors that were behind these perceptions: the organic integration of modern elements into urban development,the high value that was attributed to the architecture and landscape,a lack of self-generated and external supplies,and a unidimensional and static display of the remains of the former residence. By contrast,the perceptions of intangible elementsdiffered in terms of the order of priority that was attributed to each dimension by the hosts and the guests. To further elaborate on this concept,the perceptions of the hosts regarding these intangible elements indicated the following characteristics in descending order: pop folklore activities; the characteristics of local,traditional specialties; the historical and cultural atmosphere; and the living atmosphere of the streets and alleys. However,the perceptions of the guests regarding these intangible elements indicated a different ordering of these dimensions: the characteristics of local traditional specialties; the historic and cultural atmosphere; pop folklore activities; and the living atmosphere of the streets and alleys. We identified four main factors that likely account for the difference in the perceptions betwe

关 键 词： 城市记忆 文化旅游地 游后感知维度分异 南京夫子庙秦淮风光带

领　　域： [经济管理] [经济管理]