作　　者： ;

机构地区： 浙江工商大学公共管理学院

出　　处： 《浙江工商大学学报》 2014年第2期102-112,共11页

摘　　要： 从文化生态学与文化社会学视角观察,酒吧不仅仅是一种娱乐场所,还是一种"群落生境"。在这儿,"一切皆有可能",此乃酒吧魅力真正所在。基于对巴赫金"狂欢"理论的补充,通过对华南GZ市Y区CD酒吧街为时近两年实地考察,文章得出的中心命题是:酒吧狂欢其实是一种"悖论式狂欢",是形色各异的"孤独"狂欢与去个性化效应的综合体,其背后的实质是都市夜生活群丛对于"一切皆有可能"生境的向往,而这在一定程度上可视作为是对"去个性化效应的社会认同模型"(SIDE模型)的一个实地验证。 Based on views of the cuhural ecology and cuhural sociology, a bar is not only a kind of entertainment venue but a kind of ＂the habitat of community＂. At a bar, ＂everything is possible＂ is the true charm for the bar carnival. On account of the theory of Bakhtin＇s carnival interpretation and a two years field research along the CD Bar Street of Y District in GZ City, the article concludes that the bar carnival is actually a kind of ＂paradox＂ and it is a mixture between different ＂loneliness＂ and social identity model of de-individuation effects. The essence of the bar carnival is that the community who are satisfied with ur- ban nightlife yearn for the habitat of ＂everything is possible＂, and then, the central idea of it is a partly field validation for the Model of SIDE（ Social identity model of de-individuation effects）.

关 键 词： 酒吧 狂欢 去个性化效应的社会认同模型

领　　域： [经济管理] [社会学]