作　　者： ; ;

机构地区： 东北财经大学工商管理学院

出　　处： 《学术界》 2013年第12期216-225,312,共10页

摘　　要： 不确定性是创业机会开发的典型特征,传统的交易成本理论、计划行为理论和决策理论都无法解析不确定情境下的行为选择问题,旨在降低不确定下或有决策损失的实物期权理论有助于揭示机会开发的作用机理。机会开发的时机选择、开发方式和开发能力是机会开发研究中最值得关注的理论问题,上述问题的明晰将进一步揭开机会开发这一理论黑箱,拓展实物期权理论与机会开发的整合研究。 Uncertainty is the typical attribute of opportunity exploitation,and the existence of uncertainty makes transaction cost theory of economics,planned behavior theory and decision-making theory useless to explain firm's activity.Real options theory is an effective perspec- tive to reduce the loss of contingent decision under uncertainty;therefore it is introduced in this paper to explore the mechanism of opportunity exploitation.The optimal time of switching from exploration to exploitation,types of opportunity exploitation,and opportunity exploita- tion capacity are key questions in this research field,while after clearer illustrations of such is- sues,the black box of opportunity exploitation begins to unfold,and finally deepen the syner- getic study of opportunity exploitation and real options theory.

关 键 词： 不确定性 机会开发 实物期权理论

领　　域： [社会学]