作　　者： ; ;

机构地区： 清华大学公共管理学院

出　　处： 《湖南师范大学社会科学学报》 2013年第6期133-142,共10页

摘　　要： 通过对33家代表性报纸媒体（2009～2012年）的“官二代”新闻报道的梳理,在内容分析、文本分析的基础上,发现：“官二代”群体的媒介形象主要有特权者、负罪者、蛮横者三种类型.这样的图景既是现实社会阶层矛盾凸显的媒介呈现,从新闻生产的角度看,更是社会现实通过“原型沉淀”效应唤醒集体记忆,影响新闻从业者新闻生产的表现.新闻实践过程中,具体采用了“标签化”手段进行“污名化”操作,这种“标签化”现象与传统的标签理论大相径庭.最后,尝试性提出标签理论在新媒体环境中的修正. On the basis of an overview of the news reports about the second generation of privileged officials by 33 major newspapers, the authors find that the media images of this group fall into three types, namely, the privileged, the guilty, and the outrageous. This reflects the conflicts between different social classes. The news reports are the re- sult of awakening of collective memory by the social reality through the effect of prototype precipitation, which in turn influence the media men. The media practice stigraatization by means of labeling in their reports. This kind of labeling is quite different from that of traditional labeling theory. The authors tentatively suggest a modifying the theory of la- beling in the context of new media.

关 键 词： 官二代 媒介形象 原型沉淀 标签

领　　域： [文化科学]