作　　者： ;

机构地区： 广州城市职业学院

出　　处： 《科技管理研究》 2013年第22期131-135,141,共6页

摘　　要： 随着现代会展经济的发展,会展市场日益成熟,会展业竞争日趋激烈,我国会展业正从数量型向质量型转变,品牌化已成为会展业健康发展的必要途径。在分析品牌会展基本特征的基础上,基于顾客的视角探讨科技会展品牌资产的提升途径,并提出科技会展品牌资产提升的五大策略。 With the continuous development of exhibition economy, the market of exhibition is maturing, the competition is becoming intensive, the exhibition industry is changing from quantity to quality type. The brand becomes the necessary path of development. The paper analyses the basic characteristics of science and technology exhibition industry first, puts for- ward four promotion paths and five strategies of the science and technology exhibition brand equity based on customer.

关 键 词： 科技会展 品牌资产 提升途径

领　　域： [经济管理] [经济管理]