作　　者： ; ; ; ; ;

机构地区： 广东石油化工学院

出　　处： 《西南石油大学学报（社会科学版）》 2013年第6期63-66,共4页

摘　　要： 当前大学生志愿服务运作模式在运用新媒体上主要存在几个问题:新媒体运用的满意度较低,舆论宣传和项目运作的机制不健全,人员招募和培训指导的自主性不强,激励管理和评价考核手段的创新性不够及新媒体运用空间有待进一步拓展等问题,其原因主要是资金扶助和技术支持力度不够、平台搭建与内容供给明显不足、师资力量与组织保障严重缺乏。因此,当前大学生志愿服务运用新媒体的具体方略可以从综合施策,打造大学生志愿服务的新媒体平台体系;协同互动,创新新媒体与传统媒体有效衔接的工作方式;注重实效,构建运用新媒体的常态化工作机制等三个方面入手。 Problems exist in college students＇ use of new media in their volunteer service ： low satisfaction with new media employment, the unsound mechanism of propaganda and project operation, inadequate independence in staff recruitment and training, lack of innovation in incentive management and assessment and evaluation, and therefore there remains rooms for improvement in their employment of new media. The author thinks that the above problems are caused by the following factors： inadequate financial assistance and technical support,insufficient platform and content supply, and shortage of teaching staff and organizational security. Therefore, to solve the problems, efforts should be made first to build new media platform system for college students＇ volunteer service, secondly to innovate operation mode which associates new media and traditional media, and thirdly to establish normalized work mecha- nism for new media employment.

关 键 词： 新媒体 大学生 志愿服务 运作模式 新机制

领　　域： [文化科学] [文化科学]