作　　者： ; ; ; ;

机构地区： 深圳大学管理学院

出　　处： 《系统管理学报》 2013年第5期655-664,共10页

摘　　要： 在由1个供应商多个零售商组成的供应链系统基础上,考虑了零售商间的最优销售努力水平以及相应的供应链协调问题。在回购合约的情况下,分析了零售商之间进行销售努力竞争时的均衡;并基于回购合约,提出了能达到供应链协调的合约。研究发现,在销售努力会影响到其他零售商需求时,销售努力存在纳什均衡解,且当纳什均衡解不惟一时,这些解构成了一个子格。给出了该均衡解唯一存在的条件,即当销售努力的边际需求效果下降时,该均衡解唯一。同时,设计了具有销售努力成本分摊的回购合约以协调上述供应链系统。 To improve the efficiency of the products supply chain and solve the problem of selling unsmoothly, we build model for an integrated fresh products supply chain in E-commerce. In this supply chain, the supplier is risk neutral, while the retailer is risk averse who uses both the physical store and virtual store to sell products. Loss-averse utility function and dynamic no-cooperative game theory are applied in the model. We focus on the optimal decisions and cooperation between the supply chain members and propose an improved revenue sharing contract in which the retailer provides supports of technique or fund. It compares the different optimal decisions and revenue between the centralized and decentralized system. The effectiveness of the contracts and sells model are demonstrated by numerical simulation.

关 键 词： 生鲜供应链 损失规避 效用函数 博弈 收益共享契约

领　　域： [经济管理]