作　　者： ; ;

机构地区： 华南理工大学

出　　处： 《华南理工大学学报（社会科学版）》 2013年第4期130-136,共7页

摘　　要： 在信息全球化的浪潮中,泛娱乐化现象充斥着我们的人文环境,在此背景下我们的校园文化建设该如何应对,是本文所要思考和讨论的问题。本文讨论了泛娱乐化的产生原因、主要特征以及由此带来的影响,认为面对泛娱乐化的冲击,高校校园文化建设应该三管齐下同步作用:从媒介角度来说,要提高传播内容的品位,建立良好的社会公信力,打造自身良好的媒介形象;从高校层面来说,应该做好引导和教育,让大学生远离泛娱乐化的侵扰;从大学生自身来说,需要提高文化素养,以提升学生的辨识力和自控力。 In the wave of globalization information, the phenomenon of the excessive amusement is full of our hu- man environment. Under the background, this article concerns the response measures of the campus culture, and discusses the appearing cause, the main features, and the bad influence of the excessive amusement. Facing the impact, we suppose that the three guiding paths should effect commonly ： the media should promote the grade of the dissemination content, establish the good social credibility and media image; the university should do well the guid- ance and education, make the university students escaping the intrusion of the excessive amusement; the university students should promote the cultural literacy themselves, in order to upgrade the Identification ability of distinguis- hing the normal amusement and the excessive amusement and the self- control ability.

关 键 词： 泛娱乐化 高校校园文化 影响分析 引导路径

领　　域： [文化科学] [文化科学]