作　　者： ; ;

机构地区： 广州城市职业学院

出　　处： 《广州城市职业学院学报》 2013年第2期85-89,共5页

摘　　要： 文章以《网站建设与开发实训》课程为例,对商务网站在营销、策划、开发、美化、优化、运营、维护等相关岗位所需的能力进行分析,并进行课程再造。将网页设计与制作、网络营销策划与分析、网站版面与色彩运用、网站运营与推广等知识和技能融入到学习情境中,每个学习情境都呈现了一个完整的网站建设过程。将学习目标和工作目标有机结合在一起,充分体现了"学习的内容是工作"、"通过工作来学习"新职业教育理念,学习的过程能为未来的工作起到良好的引领和示范作用。 This paper takes the course ＂Training of Web Construction and Development＂ as an example, analyzes abilities which are required in positions related to website＇ s planning, development, operation, maintenance, landscaping, optimization, and then redefines the course. Knowledge and skills of webpage designing and making, network marketing planning and analysis, site layout and use of color, the site operation and promotion are integrated into the study. The combination of learning targets with working goals signifies the new vocational educational idea, i. e. , the content of studying is working and studying through working. The process of learning plays a demonstration role to students＇ future work.

关 键 词： 工作过程 项目化 网站建设 实训 课程再造

领　　域： [文化科学] [文化科学]