作 者: ;
机构地区: 佛山科学技术学院文学院中文系
出 处: 《佛山科学技术学院学报(社会科学版)》 2013年第3期15-20,共6页
摘 要: 黄飞鸿、李小龙、叶问功夫影视世界范围的扩张,带给佛山创建"中国功夫影视城"以极大的品牌效应、正宗身份、观众认同基础、创意文化产业化的便利。三项建议:1.成立市一级的"文化创意产业指导与协调委员会";2.建设国际权威的"世界功夫影视文化产业论坛";3.深入挖掘佛山深潜着的特色文化资源。三大对策:1.面向世界招标,引进国际级战略投资者;2.完善配套设施;3.调整一整套的经营战略定位与拓展市场的策略、手段。 With the worldwide expansion of Wong Feihong, Bruce Lee and Yip-man's martial arts movies, huge advantages, such as great brand effect, glorious identity, cognition of audiences and creative cul- tural industry, contribute to the construction of "China Kung-Fu Movie City" in Foshan. This paper states three suggestions: a) to establish "Steering and Coordination Committee for Cultural and Creative Industry" at the municipal level; b) to build up "The International Martial Arts Film and Culture Indus- try Forum"; c) to exploit featured cultural resources embedded in Foshan. Three countermeasures are also presented for reference: a) open to the world and introduce global strategic investment; b) improving the support facilities; c) to adjust business management on strategic positioning and market- ing tactics.
领 域: [艺术]