作　　者： ; ; ;

机构地区： 惠州学院经济管理系

出　　处： 《广东商学院学报》 2013年第3期70-78,共9页

摘　　要： 消费意愿是影响农户消费水平的重要因素,欠发达地区的农户消费意愿尤其值得关注。以广东省梅州市为例,运用Probit模型实证检验欠发达地区农户消费意愿的影响因素,结果显示:当前欠发达地区农户消费意愿不容乐观,个体和家庭特征、消费能力、消费环境和消费观念对农户消费意愿产生了不同程度的影响,但社会保障水平对农户消费意愿的影响在统计上并不显著。 Willingness to consume is an important factor to affect the growth of rural residents＇ consumption,and rural residents＇ willingness to consume in underdeveloped areas needs a particular concern.Based on questionnaires and interviews of 200 farmers in Meizhou City of Guangdong Province,this paper empirically tests the influencing factors of farmers＇ willingness to consume by using Probit model.The results show that farmers＇ willingness to consume is overall not optimistic,and individual and family characteristics,spending power,consumption environment and consumer attitudes produce varying degrees of impact on farmers＇ willingness to consume,but the impact of social security level on farmers＇ willingness to consume is statistically not significant.

关 键 词： 农村居民消费 消费意愿 欠发达地区

领　　域： [经济管理] [经济管理]