作　　者： ;

机构地区： 广东石油化工学院

出　　处： 《体育与科学》 2013年第3期90-92,共3页

摘　　要： 偶像崇拜能带巨大的经济效益,有学者称之为"迷经济"。理解体育明星与体育产业发展之间的关系,是有效掌握偶像崇拜的经济效益,进而带动商机的前提。但必须注意的是,体育明星虽然可以作为发展体育产业的手段,但在营销过程中仍需要谨慎对待。如果仅仅是为了明星而明星,漠视了消费者的权益,而出现负面案例,不仅对体育产品供给没有帮助,更有可能对体育运动的声誉、对体育组织的形象造成伤害。 The idolatry can bring huge economic my. Idol worship can occur in all ages, but the benefits, some scholars have called ＂fans economost fanatical group is young people＇s idolatry. From the development of sport industry, changes in the way of sports development point of view, the supplier of sport products and services by ＂idolatry＂ to market development efforts to attract more consumer attention of consumers, so that they focus on the sports stars who, with the help of the mental worship of sports stars to provide sports products and services. Therefore, understanding the relationship between sports stars and sports industry development, to grasp the economic benefits of idolatry, in order to stimulate business opportunities necessary to change the mode of development of sports is necessary. It must be noted that sports stars can be used as a means of development of the sports industry, but in the marketing process it is still need to be treated with caution. If only for star, ignoring the interests of consumers, the reputation of the sport is more likely to damage the image of the sports organizations.

关 键 词： 偶像崇拜 体育明星 体育产业 迷经济 青少年

领　　域： [文化科学] [文化科学]