作 者: ;
机构地区: 东莞理工学院文学院
出 处: 《东莞理工学院学报》 2013年第2期105-107,共3页
摘 要: 在分析广播电视学专业广告学课程教学存在的问题的基础上,探索了教学设计中应注意的问题,从心理学角度探索了教学方法问题,试图使课程教学取得整体最优的效果。 Based on the analysis of certain issues of course teaching of advertising in the major of Radio and Television, the paper explores certain aspects of instructional design that should be noted. From a psychological point of view, the paper also ex- plores some issues of teaching methodology in order to achieve the best effect in the whole teaching.