机构地区: 暨南大学新闻与传播学院
出 处: 《广告大观(理论版)》 2013年第1期80-85,共6页
摘 要: 本文通过文献回顾、深度访谈与问卷调查,发现影响新生代用户视频网站选择偏好的八个主要因素,分别是资源更新度、网站口碑、个人观看习惯、画面质感、交流互动、资源丰富性、播放速度和观看成本,最后在此基础上提出了视频网站优化的若干策略建议。 Through literature review, in-depth interview and survey, we found 8 factors that infl.uence the video website choice preference of the New Generation, which are resource renewal speed, website Word of Mouth, personal, watching habit, picture qual.ity, communication and interaction, resource richness, playing Speed and watching cost. Lastly several optimizing strategies of the video websites were suggested according to the findings.
关 键 词: 新生代 视频网站 网络视频 选择偏好 影响因素
领 域: [经济管理]