作　　者： ; ; ;

机构地区： 韶关学院旅游与地理学院

出　　处： 《国土与自然资源研究》 2013年第1期61-64,共4页

摘　　要： 城市日益增长的休闲游憩需求,为具备区位优势和景观效应的边缘地带提供了旅游业发展的巨大机遇。立足于资源特色,构建核心产品,实现主题营销,是边缘区突破核心区极化作用和屏蔽效应,实现旅游开发创新的重要途径。与南宁、桂林—阳朔核心区域以及周边县市相比,茉莉花是广西横县独一无二的资源特色;认为广西横县旅游业开发创新,应立足于茉莉花资源特色,致力于茉莉花旅游核心品牌,构建以六景、横州为核心,南梧高速、湘桂铁路、209国道、101省道、郁江水系为交通骨架的旅游精品线路,以南宁、北部湾经济区、广东、东南亚为主要目标市场,实现主题营销。 For fringe regions, which have the advantage of edge effects and landscape, urban＇s growing demand for leisure and recreation has provided great tourism development opportunities, at the same time, the negative impact by the polarization and shield- ing effect from the core area. Based on resource characteristics, building the core product, to achieve the theme of marketing, is the important tourism develop innovative way to breakthrough the shielding effect in the core area. Compared to the core area of Nanning, Guilin-Yangshuo and the surrounding counties and cities, jasmine industry is a unique resource characteristic for Heng county, based on the characteristics of the core brand-Jas- mine-dedicated to Jasmine travel to achieve the theme of market- ing to build Liujing, Heng county as the core, high-speed Nan- wu highway, Xiang-Gui railway, 209 national and 101 provincial road, Yu River to the tourist traffic skeleton fine lines, and Nan- ning, the North Bay economic Zone, Guangdong, Southeast Asia as the main target market, An important develop innovative model to for Heng county tourism industry put forwards.

关 键 词： 城市边缘区 旅游开发 创新 广西横县

领　　域： [经济管理] [经济管理]