作　　者： ; ;

机构地区： 漳州师范学院体育系

出　　处： 《体育科学研究》 2013年第1期11-14,21,共5页

摘　　要： 漳州市近年来承办了多项高级别体育赛事,健身培训业获得较快发展;在体育产品生产和销售方面采用多元化发展策略,占据了一定市场份额;外围的体育彩票和体育无形资产开发也得到一定的重视。但漳州市体育产业也存在诸如体育价值观落后、产品制造规模小、科技含量低、缺本地品牌、机构不健全、政策支持乏力等问题。需要相关部门在体育产业发展过程中注重品牌塑造和资源整合,同时注重专业人才的培养和引进,建立健全体育产业组织。 Several senior sports events have been held in Zhangzhou in recent years. Fitness training industry also gets rapid development. The production and sales of sports ware take some market share by the way of diversification strategy. Sports lot- tery and the development of sports invisible assets have caused attention. But there also exists some problems such as back- ward sports values, small scale of product manufacturing, low technology, lack of local brands, incomplete institutions and lack of policy support. Brand establishment and resource integration should be paid attention to in the development of sports industry. Professional talents should get trained and introduced to establish complete sports industry.

关 键 词： 漳州 体育产业 现状

领　　域： [文化科学] [文化科学]