作　　者： ;

机构地区： 汕头大学文学院

出　　处： 《齐齐哈尔大学学报（哲学社会科学版）》 2013年第1期98-102,共5页

摘　　要： 仿拟在广告中使用广泛,主要有谐音仿拟和语义仿拟。根据心理空间相关理论,仿拟属于概念整合上的框架网络类型,其空间映射类型为图式映射。很显然,仿拟中只有本体才是规范的表达,而仿体尽管可以有多种形式,但都不规范。那么,仿体中所存在的修辞关系与逻辑关系之间的冲突是怎样通过认知手段得以合理化的呢?以往有关仿拟的研究,大多聚焦于其概念的界定、功能的阐述、类型的划分、实例的收集评析,对于上述问题尚未得到令人信服的解释,而心理空间的概念整合模型则能为此提供新的研究视角。 Parody,which can be generally classified into homographic and semantic,is in wide use in advertisements.In the light of CBT,parody is characterized by frame networks and schematic mapping.Evidently,in a parody,only the origin form is a normative expression while all the imitation ones are anomalous either in form or in meaning.Then,through what cognitive processing can we rationalize the incompatibility between rhetoric and logic that exists in an imitation expression？ The previous researches concerning parody focus mainly on the definition of its concept,expatiation on its functions,classification of its types,and collection and analysis of the examples,but have not reached a convincing explanation for the above-mentioned question,while a conceptual blending model of parody can serve a new perspective over this field of study.

关 键 词： 仿拟 概念整合 框架网络 认知突显

领　　域： [语言文字]