作　　者： ; ; ;

机构地区： 广东工业大学管理学院

出　　处： 《广东工业大学学报（社会科学版）》 2012年第5期82-86,共5页

摘　　要： 中国电信经过第三次重组,实现全业务运营,从而进入移动业务市场。通过分析中国电信移动业务公众客户的特点及市场细分,认为当前中国电信需要快速扩大市场占有率,只有抓住公众客户才能获得竞争优势。在面向公众客户的中国电信移动业务如何开展促销方面,可从深入社区设立静态场、人流密集处设置动态场、网络广告精准投放、定制手机实施聚合营销、客户关系促销创新等五个方面来进行。 After the third reconstruction, China Telecom ultimately began its multiple business operation and entered the market of mobile service. After analyzing the characteristics of public customers enjoying mobile services and its market segmentation, this paper holds that, to gain the competitive advantage, presently China Telecom has to expand the market share and attract more customers. In terms of how China Telecom should develop the marketing strategy among the public customers, the paper puts forward some advice such as establishing the fixed business locations in the communities, establishing the dynamic business locations in the densely populated areas, making cyber-advertisements, and innovating promotion via customer rela-tionship.

关 键 词： 中国电信 公众客户 移动业务 促销

领　　域： [经济管理]