作　　者： ; ; ;

机构地区： 华中科技大学同济医学院医药卫生管理学院

出　　处： 《图书情报工作》 2012年第18期137-143,共7页

摘　　要： 移动商务用户采纳是信息系统领域的研究热点。综合32篇相关研究文献中的数据,采用荟萃分析方法研究感知的有用性、感知的易用性、感知的乐趣、感知的移动性、个人创新、信任、主观规范、感知的成本等因素对用户使用移动商务的态度和行为意向的影响。结果表明,感知的有用性、感知的乐趣、信任、移动性和个人创新对用户采纳移动商务有显著的正向影响,感知的成本具有显著的负向影响,感知的易用性和主观规范的影响不显著。最后,对研究结果进行讨论,并提出对策建议。 The research of mobile commerce adoption has become a hot topic in the field of information systems research. The authors conduct a meta-analysis based on 32 related empirical studies in order to synthesize the empirical evidence and analyze the reliability and correlation. The resuhs suggest that the significant positive correlation between perceived usefulness and acceptance, and that between perceived enjoyment and acceptance are somewhat strong. And perceived cost has significant negative effect on acceptance.However, the other relationships are weak, and their significances do not pass the fail-safe test. Since the number of selected studies is small, perceived mobility and personal innovativeness have positive effects on adoption in the selected studies.

关 键 词： 移动商务 用户采纳 技术接受模型 理性行为理论 信任

领　　域： [经济管理] [社会学]