作 者: ;
机构地区: 吉首大学文学与新闻传播学院
出 处: 《唐山师范学院学报》 2012年第1期11-14,共4页
摘 要: 标题作为媒介信息的第一视觉要素,是大众媒介精心加以修辞学装饰的部分。《人民日报》以其特有的广泛传播性和信息权威性成为具有典型性和代表性的个案分析对象,其新闻标题在语法上运用多种结构的短语和最具新闻表现力的句子形式,从而能够以优美生动的样式、准确有效的内容吸引受众,达到完成相应信息传播的目的,实现修辞学中得体原则、经济原则和功能原则相一致的效果。 The title,as a first visual medium of information elements,must be carefully decorated.People's Daily becomes a typical and representative case for analysis because of its unique information dissemination and authority.The news headlines use a variety of grammatical structures and different forms of expressive sentences which can achieve beautiful and vivid style,accurate and effective content to attract audiences.And the features of news headlines also fulfill the task of corresponding information dissemination and realize the rhetoric's decent principles,economical principles and functional principles.
领 域: [语言文字]