作　　者： ; ;

机构地区： 复旦大学外文学院

出　　处： 《巢湖学院学报》 2012年第1期101-105,共5页

摘　　要： 兴起于20世纪90年代的多模态话语分析已成为语言学研究的热点。作为信息传播的主要渠道之一和重要的平面媒体,报纸集文字、图片、颜色、各种图形、版面布局等各种多模态手段的运用于一身。例如,《人民日报》就在焦点热点事件报道中融合各种多模态元素。本文以Lim的整合的多模态模型框架为基础,聚焦于《人民日报》世界杯报道的一个版面,通过对多模态的诠释以及对各个模态的话语意义和语法关系的分析,对该版面进行了多模态话语分析。本文深入挖掘了的语境意义,并剖析了各个不同模态如何相互协调,从而将信息传递给读者并达到预期效果。 Sprung up in the 1990s multimodal discourse analysis has become a hot spot of linguistics studies due to the impact of visual culture today.As one of the most important media of information transformation and the major print media,newspapers effectively applied multimodal devices of texts,pictures,colors,various designs,and the layout and typography.Take People′s Daily for example,considerable attention is paid on the hot spots of the world with the application of these different elements.This paper,based on Lim′s integrative multisemiotic model,focuses on a page on World Cup report in People′s Daily,and tries to give the text a multimodal discourse analysis by explaining the multimodality and interpreting the discourse meaning and grammatical relationships displayed by each of the mode,thus,interpreted the in-depth contextual significance and how different modes are complementarily coordinated with each other within the page to deliver the information to the readers and realised the determined effect.

关 键 词： 多模态话语分析 人民日报 版面 世界杯报道

领　　域： [文化科学]