作　　者： ;

机构地区： 华南农业大学经济管理学院

出　　处： 《教育与教学研究》 2012年第2期85-87,119,共4页

摘　　要： 广告学课程互动教学是调动师生主观能动性、提高教学效果和学生综合素质的有效模式。广告学课程互动教学模式涵盖吸引关注、激发兴趣、诱导求知欲、促成自主学习行为四个关键环节,包括课堂提问、演示欣赏、案例追踪、情景模拟和专题研讨五种组织形式,应实施转变育人观念、加强教育培训、更新教材课件、引进设施设备、实施激励约束、调动社会力量六大对策。 Interactive teaching in advertising courses is an effective mode to activate teachers and students and improve teaching effects and overall quality of students.Interactive teaching mode in advertising courses consists of such four key steps as drawing attention,arousing interests,exciting desires and enhancing self-learning action and includes five forms of organization：questions in class,demonstration and appreciation,case study and symposiums.In the end,this paper puts forward six strategies to improve interactive teaching mode in advertising.They are changing the concept of nurturing talents,enhancing teacher education,renewing teaching materials,introducing teaching equipments,implementing incentive and restraint mechanisms and getting help from social forces.

关 键 词： 广告学 互动教学模式 环节 模式 对策

领　　域： [文化科学] [文化科学]