作　　者： ; ; ; (黄静云）;

机构地区： 华南理工大学经济与贸易学院

出　　处： 《图书情报工作》 2012年第4期131-135,共5页

摘　　要： 结合人因工程与用户体验理论,研究基于人因角度的商务网站用户体验。通过问卷调查,在商务网站品牌、页面设计、流程设计和功能设计等方面总结和分析出有利于提高用户满意度的要素。基于量化的用户体验要素,对新蛋网和凡客诚品网这两个典型的电子商务网站进行全面的对比分析,验证提出的基于人因工程的商务网站用户体验的满意度评价标准,并以南周商城为实际案例,从页面设计、流程设计和功能设计等方面分析提出用户体验优化方案。 With combination of human factors and user experience theory, user experience of commercial website based on human factor engineering is studied. Through questionnaire survey, 300 copies of valid user experience data are obtained. Factors beneficial to improving customer satisfaction for commercial websites from brand, page design, process design and functional design are summed up and analyzed. Based on these quantified factors, comprehensive comparative analysis of 2 popular commerce sites including Newegg and Vancl are conducted. And user satisfaction evaluation criteria at the angle of user experience of commercial website based on human factor engineering is verified. With NanZhouShangCbeng as an actual case, user experience optimization is analyzed in detail from page design, process design and function design.

关 键 词： 人因工程 行为运作管理 电子商务 用户体验

领　　域： [经济管理]