机构地区: 上海应用技术学院
出 处: 《特区经济》 2012年第1期293-295,共3页
摘 要: 手机支付作为3G时代手机应用领域的重点产品之一,由于其用户体验高,品牌粘性强,应用普及效果好等特点一直以来受到移动运营商、金融机构以及第三方支付等众多企业的关注。本文主要从手机支付产业链的角度,分析移动运营商、金融机构和第三方服务提供商在产业链中的地位和价值点,通过对中国移动手机支付发展战略目标的研究,给出符合我国国情的中国移动手机支付产业链策略,为3G时代手机应用产品的推广提供有效的建议。 As one of the most important mobile applications in 3G era,mobile payment attracts the attention ofdomestic telecommunication operators,financial institutions and the third-party payment platforms because of its properties of user-experience,brand loyalty and popularity.This paper analyzes the position and point of telecommunication operators,financial institutions and the third-party payment platforms in the industry chain from the perspective of industry chain.Besides,the paper conducts concrete analysis of China Mobile's mobile payment development strategies to try to find a industry chain tactics of China Mobile's mobile payment,which is consistent with our national conditions and give effective suggestions to the mobile applications in 3G era.
领 域: [经济管理]