作　　者： ; ;

机构地区： 韶关学院体育学院

出　　处： 《天津体育学院学报》 2011年第6期492-496,共5页

摘　　要： 西部地区农民体育消费受其性别、婚姻、村落位置、农民文化水平、日劳动时间、家庭收入及自身健康状况等多因素的影响。在消费额及消费类型上表现为男性优于女性、健康者优于不健康者、已婚优于未婚者;村落越偏僻,农民的实物型消费水平越差、家庭人口越多其年度体育消费额越低、日劳动时间越长、参与型消费频次越低、文化水平每提高一个档次,其年度消费额、实物型、参与型及观赏型消费频次成倍增长;家庭收入对农民体育消费的影响不具备同一性,当收入增长超过某一范围时,农民体育消费选择才会出现显著改变;制约农民体育消费的关键因子有6个,即分别为消费能力、消费意识、知识方法、产品供求、健身组织及健身环境,其中消费能力对年度消费额及观赏型消费影响力度最大,知识方法对实物型消费的影响作用最大,消费意识对参与型体育消费影响作用最大。 Sports consumption about farmers in the western region in China are affeeted by their of sex, marriage, village loeatinn, cultural level of farmers, working hours, household income and their health status and other factors. In the performance in spending and consumption patterns, there are more odds the male than female, healthy than unhealthy, married than unmarried persons; The more remote villages, the worse level of consumption, the more family size, the lower in sports spending, the longer day labor time, the fewer frequency participatory consumption, every increase of one grade in cultural level, farmers annual eonsumption, physical type, participatory and viewing consumption frequency doubling; Househoht ineome for farmers and its sports Consumption do not have the identity, when revenue growth exceeds a certain range, the farmers sports consumer choice appear to change significantly; There are six key factors to restrict farmers＂ consumption of sports, which were spending power, consumer awareness, knowledge, method, product supply and demand, health organizations and fitness environment, among them, spending power has the most power on the annual consumer spending and the viewing consumption patterns, knowledge-based method has the largest intensity on physical consumption patterns and consumer awareness has the greatest role on participatory sports patterns consumption.

关 键 词： 西部农村居民 体育消费 关联模型

领　　域： [文化科学] [文化科学]