作 者: ;
机构地区: 贺州学院
出 处: 《吉林体育学院学报》 2011年第6期9-11,共3页
摘 要: 美国篮球职业联盟高效且畅通地运行,是成为世界最具影响力的品牌的真正原因。通过文献研究的方法,针对美国篮球职业联盟在世界范围的影响,论述了美国篮球职业联盟的经营和运行的原则与制度,对其制度进行了初步解读,并探讨了这些管理经营制度对我国职业体育联盟发展的启示。 To explore the reason why NBA becomes the world- wide brand by managing and nmning efficiently and smoothly. Method: The documentary method is employed to discuss the management and running principles and systems, pointing at the influence af NBA, and make a primary analysis of the system. We can draw a conclusion that the perfection and irrrprovement of NBA are the key factor for NBA to succeed. The research can give the Chinese sports professional association a great direction. Therefore, the active counter strategies are put forward.
领 域: [文化科学]