作　　者： ; ;

机构地区： 西北农林科技大学经济管理学院

出　　处： 《农业科学研究》 2011年第3期63-66,共4页

摘　　要： 通过对广东农村民间花文化的调查分析,花卉除了与广东农村居民的物质生活息息相关外,更为重要的是花卉在现代农村社会交流中已经融入民间的精神世界而成为表情达意的沟通媒介.建议在广东文化强省战略实施中进一步提升农村消费者群体的文化素养,宣传富有民族特色的传统节假日,挖掘民间质朴的良俗与信仰,从而为广东花卉产业的新发展增添不可替代的文化动力. After analysing the research data of folk floral culture in rural areas in Guangdong province,we found that the floral consumption is not only closely related to the material life of residents,but also the meaning that flowers have been integrated into the folk spirit world and become one kind of communication media in modern society exchanges.Therefore,we suggest that it＇s necessary to further enhance the cultural literacy of consumer groups in the cultural strong province strategy implementation,promoting rich ethnic traditional holidays,tap folk plain good custom and faith,so that we can pour irreplaceable cultural power to the further development of the floral industry in Guangdong province.

关 键 词： 民间花文化 花卉产业 发展动力 广东 农村

领　　域： [农业科学] [农业科学]