作　　者： ; ; ; ;

机构地区： 深圳大学土木工程学院

出　　处： 《产经评论》 2011年第5期150-160,共11页

摘　　要： 本文基于层次分析法和模糊综合评价法建立评价模型,以2010年上海世博会为例定量分析了重大国际展会的经济社会影响力。首先,将上海世博会与北京奥运会进行横向比较,提出评价指标体系,运用层次分析法,构建较全面和系统的评价模型,评估?其经济社会影响力。然后,将上海世博会与历届世博会进行纵向比较,构建模型,应用模糊综合评价法评估其影响力。本文提出的研究方法可推广应用于重大国际展会的经济社会影响力评估。 An evaluation model is established to analyze the economic and social impact of major international exhibitions quantitatively, with a case study of the World Expo 2010 Shanghai, based on analytic hierarchy process （AHP） and fuzzy comprehensive evaluation. Firstly, the World Expo 2010 Shanghai and the Beijing 2008 Olympic Games were compared and corresponding measures of effectiveness were established. AHP is utilized to evaluate its economic and social impact. Then, the World Expo 2010 Shanghai was compared with former World Expos to analyze its impact using fuzzy comprehensive evaluation. This methodology can be extended to evaluate the economic and social impact of major international exhibitions.

关 键 词： 上海世博会 层次分析法 模糊综合评价法

领　　域： [经济管理]