作　　者： ; ;

机构地区： 华南理工大学经济与贸易学院

出　　处： 《泉州师范学院学报》 2011年第4期72-76,共5页

摘　　要： 发达的网络传播方式使节庆名目和活动不断丰富.光棍节作为新潮的节日,包含许多特殊的活动和仪式,并衍生了光棍文化.文章通过网络渠道收集到光棍节节庆相关活动内容,用仪式的相关理论对光棍节节庆活动从内涵、分类和象征符号等三个方面进行分析,探索仪式发展的新变化.研究发现,光棍节仪式具有娱乐交际功能,反映单身年轻人的社交心理和生活方式,体现了社会文化的多元化和包容性. Festivals are increasingly rich in names and contents with the development of society and network communication. As a trendy festival, Singles Day contains many special events and ceremonies, even derives the bachelor culture. This paper collects festival ceremonies and rites of Singles Day from network channels, analyzes these celebrations from its content, classification and symbols associating with rites theory, explores new development of rites. The result is that Single Day＇s ceremonies possesses social communication and entertainment functions, reflects single youth people＇s social psychology,with social and cultural significance.

关 键 词： 节庆 仪式 光棍节 光棍文化

领　　域： [文化科学]