机构地区: 广东工程职业技术学院
出 处: 《河北旅游职业学院学报》 2011年第2期21-25,共5页
摘 要: 城市居民是我国乡村旅游的主要客源市场,研究城市居民的乡村旅游目的地类型偏好,对我国乡村旅游产品开发和营销具有重要意义。本文通过问卷实地调查,获得广州市居民的乡村旅游行为特征,利用spss分析方法(如交叉分析、卡方检验等)对数据进行分析处理。从人口统计学(即性别、年龄、职业、收入、受教育程度)的角度,对广州市居民的乡村旅游地类型的偏好特征进行研究。 Nowadays, urban residents have been the main source of rural tourism market in China. The research of urban residents’ rural tourism destination type preference is of great significance to the tourism development and marketing. This paper analyzes the data of questionnaire survey on the residents’ behavioral characteristics of the rural tourism, by using the SPSS statistical methods, such as cross analysis and Pearson correlation analysis. Furthermore, the paper studies residents’ behavioral characteristics of the rural tourism in the perspective of demography, such as gender, age, occupation, income and education level.