机构地区: 顺德职业技术学院经济管理学院
出 处: 《顺德职业技术学院学报》 2011年第2期82-86,共5页
摘 要: 运用问卷调查法、实地观察法、访谈法等深入调研顺德区珠宝市场的品牌竞争、商圈分布、定价策略、本地居民的消费习惯和消费倾向等,分析区内珠宝市场的未来发展趋势并对珠宝企业提出相应的对策建议。 In this report,we use such research methods as questionnaire survey,observation and interviews to study the jewelry market in Shunde.Our areas of study include brand competition,business districts,pricing strategies,spending habits and spending propensity.From the research results we find some future development trends in Shunde's jewelry market and put forward some proposals for the jewelry companies.
领 域: [经济管理]