作　　者： ; ;

机构地区： 暨南大学新闻与传播学院

出　　处： 《暨南学报（哲学社会科学版）》 2011年第2期170-176,190,共7页

摘　　要： 在"公共事件"中网络媒体的公共角色日益显现,其社会影响力对传统媒体形成挑战,报纸等传统媒体在公共事件中如何扮演好公共角色以提高其公信力?传统媒体通过在公共事件报道中的角色扮演,公共议题的建构、公众参与平台搭建、促成社会共识等方面于提升了媒体影响力和公信力。 In Public event reports,the roles of online media for public discussion platform is becoming more evident.Its social influence has been a challenge to traditional media.How the newspapers and other traditional media play the public roles in public events to enhance its credibility ? This is undoubtedly an issue to maintain and enhance the guiding force of public opinion and market competitiveness of traditional media.This paper guves a case study of 'Nanfang Dushi Bao'.the writer build the public roles of the traditional media in public events from three paths: the public agenda-setting,public participation platform building,and the promoting of social consensus.It makes analysis or how to build the public role of newspapers and other traditional media,and the importance of promoting media influence and credibility.

关 键 词： 公共事件 公共性 社会角色 报纸 公信力

领　　域： [文化科学]