作 者: ;
机构地区: 华南理工大学新闻与传播学院
出 处: 《现代广告》 2011年第7期39-42,70,共5页
摘 要: 头版是报纸的“脸面”,头版广告在各版广告中占据着特殊而重要的位置。以《羊城晚报》2000年至2009年间的头版广告分析对象,了解头版广告的投放数量、投放类别、投放区域与广告形式的变化,从而了解头版广告的投放规律与创新形式,折射广告投放后面的行业发展与广告发展面貌。 The front page is the "face" of a newspaper, therefore, the advertisements on the front page enjoy great importance compared with that in other sections. With the front page advertisements of Yangcheng Evening News from 2000 to 2009 in case, the number, categories, sections and forms of front-page advertisements will be analyzed, shedding light on the principal and innovation of front page advertisements, ultimately, the development of advertising.