作　　者： ;

机构地区： 广东工贸职业技术学院应用外语系

出　　处： 《科技信息》 2011年第2期145-146,共2页

摘　　要： In order to achieve persuasive and convincing effects,rhetorical devices are frequently applied in English advertisements.The paper classifies rhetorical devices into four basic categories: phonetic devices,lexical devices,syntactic devices and figures of speech,and discusses in individual cases the effects of the most commonly used rhetorical devices in English ads. In order to achieve persuasive and convincing effects,rhetorical devices are frequently applied in English advertisements.The paper classifies rhetorical devices into four basic categories： phonetic devices,lexical devices,syntactic devices and figures of speech,and discusses in individual cases the effects of the most commonly used rhetorical devices in English ads.

关 键 词： 英语 语法 修辞手法 学习方法

领　　域： [语言文字]