作　　者： ;

机构地区： 佛山科学技术学院文学与艺术学院

出　　处： 《中国科技信息》 2011年第3期124-126,共3页

摘　　要： 全文主要讲述商标设计注册中经常碰到的一些商标法律常识。好品牌的开端是商标,商标的开端就是如何设计注册.作为商标设计者,应该知道商标设计不单纯是只追求美观,而是要严密地考虑设计的合法性,合理性。有人称标志设计是一个羁绊艺术,它既受本身所要表达的内容所限制,同时实用价值和法律规定又制约着它的创意特色。 The full text principally tells some common sense about trademark law often encountered in designing and registering.The beginning of a good brand is a trademark and the beginning of a trademark is how to design and register it.As a trademark designer he should realize that One can not simply pursue beauty in trademark designing,he must closely consider the legitimacy and rationality.It is said that logo design is a fettered art.It is restricted by what it wants to express,simultaneously its creative characteristics is constrained by the practical value and the law.

关 键 词： 商标设计 商标构成要素 商标显著特征

领　　域： [经济管理]