作　　者： ; ;

机构地区： 深圳信息职业技术学院信息经济系

出　　处： 《科技与管理》 2010年第6期60-64,69,共6页

摘　　要： 为分析竞争环境对企业再制造决策的影响,应用博弈论方法,建立了古诺竞争环境中,两制造商的制造/再制造决策模型,并进行求解。根据模型结果,分析了再制造决策对竞争双方再制造成本的敏感性,比较了各均衡下的最优决策,并与垄断环境下的决策进行对比。研究表明:在竞争环境中,任何一方再制造成本的下降可同时提高两制造商的回收再制造率及本企业产品的市场份额,且使得市场出清价格下降,但由于缺乏规模效应,竞争机制的引入不利于企业提高产品回收再制造率。 In order to analyze the impact of competition on enterprise＇s decision, we set up a decision model of manufacturing and remanufacturing under Cournot competition, applying game theory to solve problems. According to the model result, we analyzed the sensitivity of remanufacturing decision on the remanufacturing cost of both sides, compare the optimal decision in each equilibrium and contrast the decision to the one in monopoly environment. The research indicates that in competition environment, the decline of anyone＇s remanufacturing cost can increase both manufacturers＇ both collecting and remanufacturing rate and market share and decrease market clear price. But as lack of scale effect, competition is not favor of enterprises to increase the collecting and remanufacturing rate.

关 键 词： 古诺竞争 再制造 逆向物流 闭环供应链

领　　域： [经济管理] [经济管理] [经济管理]