作　　者： ;

机构地区： 五邑大学纺织服装学院

出　　处： 《纺织学报》 2010年第11期122-125,共4页

摘　　要： 服装设计是集情感构思和艺术表达为一体的创造性活动,服装通过特有的语言向人们传递着内部的文化内涵。通过对符号学理论和设计原理方法的分析,寻找二者之间的内在联系,得出符号语义应用的基本原则与方法。从符号化元素的特征入手,展开了对设计元素有效符号化的论证,分析了在设计的控制与传播2个阶段对服装元素符号化的影响,并结合经济危机下服装的设计表现诠释了符号化元素在服装中的审美与实用价值,建构了服装设计元素符号化的模式。 The clothing design is a creative activity,combining emotional invention and artistic expression together.Clothing delivers the cultural connotations to the people with its specific language.By analyzing the theory of semiotics,and the principle and method of design,the internal relationship between them is found.The basic principle and method of the application of semiotics are obtained.Beginning from the characteristics of symbolic elements,this paper elucidates the effective symbolization of design elements,analyzing the impact of symbolization of design elements in the processes of control and propagation of design.The meaning of use of symbolization of apparel design elements is expounded in terms of aesthetics and practical value,especially in the period of economic crisis.The model of symbolization of apparel design elements is established.

关 键 词： 服装 符号学 设计元素 品牌服装

领　　域： [轻工技术与工程]