机构地区: 深圳信息职业技术学院应用英语系
出 处: 《深圳信息职业技术学院学报》 2010年第3期95-99,共5页
摘 要: 广告语言的使用具有极高的目的性和意图性,无论是发话人还是受话人在使用中都不同程度涉及到元语用意识的问题。本文根据Verschueren的语言顺应理论,对广告语言中的元语用意识现象进行了分析,通过广告语言实例重点揭示了元语用意识标示成分所具有的四类语用功能作用。 Advertising language is usually highly intentional and well-designed, which involves different degrees of metapragmatic awareness of both the utter and the interpreter. Based on Linguistic Adaptation theory, the present study makes an analysis on metapragmatic awareness in advertising language, with the focus on revealing the pragmatic functions of indicators of metapragmatic awareness by examining advertising language examples.