机构地区: 华南理工大学工商管理学院
出 处: 《华南理工大学学报(自然科学版)》 1999年第7期107-111,共5页
摘 要: 名牌效应的逐级推进与持续性是企业实施名牌战略的难题.本文运用可拓学理论对品牌的成名过程进行物元分析。 Both progressive extension of famous brand effect and its continuity are the key problems for enterprises to implement the famous brand strategy. In this paper, the extension theory is used to analyze the process in which the brand of products becomes the famous brand. The conduction transform model of the famous brand is proposed by means of the extension engineering method.