机构地区: 广东纺织职业技术学院经济管理系
出 处: 《南京航空航天大学学报(社会科学版)》 2010年第2期30-33,共4页
摘 要: 企业并购后的品牌整合是在复杂多变的环境中进行的,品牌整合系统是一个复杂适应系统。基于复杂适应系统(CAS)理论视角,分析并购后品牌整合系统的特征和机制,依据品牌整合目标构建企业并购后品牌整合系统。 The process of brand integration after enterprises merger and acquisition is promoted in a complicated and variable environment, and brand integration system is a complex adaptive system. Based on the complex adaptive system (CAS) theory, the paper studies and analyzes on the characteristics and mechanism of brand integration system after enterprise merger and acquisition and establishes brand integration system according to the goal of brand integration.