作　　者： ; ; ;

机构地区： 华南农业大学经济管理学院

出　　处： 《中国农村观察》 2010年第4期44-53,共10页

摘　　要： 本文以国家级农业龙头企业东进农牧公司为例,探讨了中国社会文化因素对农业龙头企业与农户之间合作的影响。在本案例中,这种影响通过乡土社会"差序格局"体现企业与农户合作关系各个方面:东进农牧公司与合作农户之间呈现出正式的合约治理和非正式的关系治理并存的局面,并且其关系治理呈现出一种以企业为中心的"新差序格局",而正式治理也体现"核心合约"和"边缘合约"并行的差序化特征;差序格局等社会文化因素在企业地域拓展过程中亦产生了深刻的影响。研究发现,管理实践与社会文化因素的巧妙结合有助于保障企业与农户合作的顺利进行。 This article studies the influence of social and cultural in rural China to the leading agricultural firm with the case of Dongjin Agricultural Company.The influence is focus on the differential model of association to the cooperation of company and farmers:There are both contractual governance and relational governance between the firm and it's related farmers,and the strength of relational governance shows a 'new differential model' with the firm as the center,while the formal governance include a 'center contract' and several 'edge contracts' with a differential mode;the founder's differential model also influence the choice of the company regional development.The results contribute to the research of the relationship between leading agricultural firm and farmers.

关 键 词： 差序格局 地域拓展 关系治理 正式治理 东进农牧公司

领　　域： [经济管理] [经济管理]