机构地区: 广州中医药大学体育健康学院
出 处: 《福建体育科技》 2010年第3期8-10,共3页
摘 要: 运用文献资料、对比研究等方法对我国体育健身娱乐业发展背景和机遇进行了分析,并指出目前体育健身娱乐业发展所面临的问题:我国居民体育消费水平相对较低;经营项目以低端服务产品为主;管理现状不容乐观;缺乏专业人员。针对这些问题提出了今后发展的策略:正确认识体育健身娱乐业的产业定位;转变消费观念;加大政府投入,规范行业管理;增设相关专业,培养专业人才。 Using literature and comparative methods,the paper has analyzed the background and development opportunities of Chinese sports fitness and entertainment:The Sports consumption level of residents is relatively low of my country;Business projects service is low-end;Management status is not optimistic;Lack of professional.We proposed strategies in response to these issues for future development:A correct understanding of physical fitness and entertainment industy position;Changing in consumption concept;Increasing government investment,regulationg trade management;Providing additional expertise and training of professionals.