作　　者： ;

机构地区： 广东外语外贸大学

出　　处： 《上海体育学院学报》 2010年第3期41-45,共5页

摘　　要： 基于"钻石模型"理论分析我国运动服装业的发展现状及存在的根本问题。提出我国运动服装业的四大升级模式:基于生产能力,通过产业梯度转移实现工艺升级的广东模式;基于技术能力,通过核心要素重构实现制造功能升级的江浙模式;基于市场能力,通过品牌优势重构实现生产性服务升级的福建模式;基于资本运营能力,通过资源整合实现产业链升级的李宁模式。 Based on the ＂Diamond Model＂ theory,the present paper analyzed the current situation of the development of sports clothing industry in China and its fundamental problems.It presented the four major upgrade models： the Guangdong model with upgraded craftsmanship through industry gradient transformation on the basis of productivity capacity;the Jiangzhe Model with the upgraded productivity functions through the reconstruction of core elements on the basis of technological capacity;the Fujian Model with the upgraded productivity service through the reconstruction of brand advantages on the basis of market capacity and the Li-ning model with the upgraded industrial chains through the integration of resources on the basis of capital operation capacity.

关 键 词： 中国 钻石模型 运动服装业 产业升级 模式

领　　域： [文化科学] [文化科学]