作　　者： ;

机构地区： 广东轻工职业技术学院旅游系

出　　处： 《征信》 2010年第2期19-23,共5页

摘　　要： 信用是市场经济发展的基石。我国旅游电子商务正处于发展阶段,社会信用体系的不健全影响了旅游电子商务活动的开展。从政府、银行、企业和个人四方面入手探索建构社会信用体系,为旅游行业特别是旅游电子商务企业提供参考,以推进旅游电子商务市场的进一步发展。 Credit is the cornerstone for development of market economy. Tourism e - commerce in China is in a developing stage, and the unsoundness of social credit system has impacted tourism e - commerce activities. By exploring and constructing of social credit system from the government, banks, businesses and individuals, it can be used to provide guidance for the tourism industry, especially tourism e -commerce businesses for reference so as to promote the further development of tourism e - commerce market.

关 键 词： 旅游电子商务 社会信用 信用体系

领　　域： [经济管理] [经济管理]