作　　者： ; ;

机构地区： 深圳大学传播学院

出　　处： 《南京邮电大学学报（社会科学版）》 2010年第1期66-71,共6页

摘　　要： 以网易新闻及网易新闻漫画为研究对象,收集140个样本进行内容分析,探讨传播框架的两级建构。在参照六种经典类型框架的基础上,分析新闻框架与漫画框架之间的关联性,同时考察媒介框架及意见领袖框架对受众评论立场的影响。研究结果表明:所选新闻和漫画中,最常出现的框架是责任归因、冲突和人情趣味框架;新闻框架会显著影响漫画框架及受众评论立场,但漫画框架和漫画立场对受众评论立场影响不显著。 This research focuses on the news and political cartoon in NetEase. Content analysis is conducted on 140 collected samples to explore the two-level construction of communication frame. Referring to six traditional generic news frames, this study investigate the relationship between news frame and political cartoon frame, and the influence of media frame and opinion leader frame on the audience＇s standpoint. The results show that the attribution of responsibility, conflict and human interest frames are commonly used in the selected news and political cartoons. The news frame can significantly impact the political cartoons frame and audiences＇standpoint; however, frames in the political cartoons and the attitude of cartoons are independent to the audiences attitude.

关 键 词： 新闻漫画 内容分析 框架分析 类型框架

领　　域： [文化科学]