作　　者： ; ; ;

机构地区： 华南理工大学工商管理学院

出　　处： 《经济管理》 2010年第4期102-108,共7页

摘　　要： 随着渠道成员间建立战略联盟性关系趋势不断加强,信息共享成为提高渠道绩效的关键因素。本文选取海尔公司部分家电经销商为研究对象,构建了信息共享、关系信任、关系满意、关系承诺及渠道绩效之间的理论模型,利用结构方程模型对信息共享影响渠道绩效的机制进行实证研究。结果表明,信息共享对渠道绩效有直接正向影响;关系信任、关系满意、关系承诺在信息共享对渠道绩效的影响中起到部分中介作用。 Nowadays, as the trend of establishing strategic allied relationship between channel members has been reinforced, information sharing has became a critical factor of improving channel performance. This paper selects some distributors of Haier as research object, builds a theory model between information sharing, relationship trust, relationship satisfaction, relationship commitment and channel performance, and uses structural equation model to carry out empirical study of mechanism from information sharing to channel performance. The results show that information sharing has a direct and positive effect isfaction and relationship commitment both play partial on channel performance; relationship trust, relationship satmediating roles from information sharing to channel performante.

关 键 词： 信息共享 渠道绩效 关系信任 关系满意 关系承诺

领　　域： [经济管理] [经济管理]